NBT BANK RECEIVES RECOGNITION FOR MARKETING COMMUNICATIONS


NORWICH, N.Y. (JULY 15, 2008) – NBT Bank has received one national and three regional awards for marketing communications it produced in 2007. A previous award-winning publication produced by the bank also recently appeared in a leading industry marketing magazine.

In early July, NBT Bank’s 2008 “Art Rocks” calendar won the highest honor (Grand Award) in the Design and Illustration category at the APEX 2008 Awards for Publication Excellence. The calendar features images of Adirondack-style rocking chairs containing painted scenes by artists from the Clinton, N.Y., area, where the bank has a branch. The nationwide APEX competition is in its 20th year and is sponsored by Springfield, Va.-based Communications Concepts, Inc. The contest received nearly 4,500 entries; of these, only 120 (or less than 3%) were presented with Grand Awards. Entrants are professional communicators from large and small organizations in the private and public sectors. Other Grand Award winners included The Walt Disney Company, Time Inc., The Vanguard Group, Lockheed Martin, the National Football League and the U.S. Department of Energy.

In late April, NBT Bank’s 2008 calendar took first place in the Potpourri category at the 18th annual Genesis Awards sponsored by the Communications Association of the Southern Tier in Binghamton. In addition, the bank came in second in the Periodicals/Newsletters—Print category for its monthly employee newsletter. The bank placed third in the Annual Reports category for its 2006 annual report.

In June, NBT Bank’s 150th anniversary book, 150 Years…and Counting, was highlighted in the “Idea Bank” section of ABA Bank Marketing magazine, which lists itself as the “premier source of innovative marketing for the financial services industry.” Last year, this book received a total of four national and regional awards, including the runner-up award in the Internal Branding category at the 35th annual American Bankers Association Financial Marketing Awards. This association publishes ABA Bank Marketing magazine. NBT Bank marked its 150th anniversary in 2006. In the past three years, the bank has received 13 awards for its marketing communications.

NBT Bank provides personal banking, asset management and business services. The independent community bank, headquartered in Norwich, N.Y., has 84 offices in 20 upstate New York counties. NBT Bank’s parent company, NBT Bancorp Inc., had assets of $5.2 billion as of March 31, 2008.

 

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